It has been quoted in Several Top Bridal Magazines that

"The Entertainment you choose for your wedding is responsible for 80% of the success of the event and the memories you will have for the rest of your life."

Your Wedding Day is one of the biggest events you will experience in your life. This is not a dress rehearsal that can be reenacted after something goes terribly wrong. You will see the following sentence repeated several times her in our tips as it is that important!

PLEASE, take some time in making an educated, non-rushed decision when selecting the right entertainment for your once in a lifetime event. Additionally please do yourself a favor, do not base your decision solely on a telephone conversation or an online e-mail price quote.

 

That being said, most people agree that a DJ plays a major role in the success of a wedding reception or party, yet the only thing many prospective clients concern themselves with is price. Your DJ is not a place you want to cut corners, or you WILL get inferior service.

 

Although price may be an issue, slight differences in pricing usually equal major differences in service. These tips will guide you through the most overlooked aspects of professional DJs.

 

HOW MUCH DOES YOUR SERVICE COST?
This is the question that we are all most interested in. In fact, this is the first question many of our potential clients ask us. While cost is important, the worst way to choose a DJ is based on price alone. Prices can range from $250-$5,000 for a four hour event. It can be tempting to choose the cheapest of the lot. However, consider the same scenario in terms of automobiles. If cost were the only important factor, we would all be driving Tato Nano's,  the word's cheapest vehicle currently in production. Pay careful attention to what the DJ offers for their price. What features are you looking for? Are you willing to pay for professional service?  These points are worth considering when choosing your DJ.  Regardless, your DJ should provide quality entertainment and a professional sound system all for a professional fee.

 

SALES, DISCOUNTS AND HIGH PRESSURE TACTICS

“We are having a sale that ends today…” What you won’t be told is that there will be another “sale” within a week. A sale is not a sale if you have it weekly! “For a few dollars more, we will upgrade you...” Most intelligent people would never try to save money on a lower end service on such an important day, would they? These unethical tactics are used to pressure you into a quick, uniformed decision that will usually spell disaster. A “discount” that makes sense is one thing. “Discounted Rates” usually means inexperienced DJ or DJs from a DJ factory,

who are the lowest paid in the industry.

 

EXPERIENCE, EXPERIENCE, EXPERIENCE!

Do not risk hiring an inexperienced DJ just to save a little money. A polished professional can calmly deal with the nervous family member, or a crowd that just won’t dance, while keeping the event enjoyable. Make sure you hire a DJ who is experienced at YOUR type of event. Weddings and corporate events DJs are very different from the nightclub or high school DJ!

Also, don’t be afraid to ask for references specific to your assigned DJ.

You may also want to task how their company trains their DJs.

You may be surprised at their answers!

 

YOUR CHOICE OF PERSONALITY

Some events require heavy interaction, while others like to have a DJ that will just remain in the background. While both of these are extreme opposites, most events require someone in between or a moderate personality (also described as a “master of ceremonies”). The type of personality should be your choice and the best thing to do is to convey to the company you are looking to hire what style you want. If you are dealing with a multi-op DJ company (one that has several DJs that work for them) they should be able to schedule the DJ personality that is best suited for you, after all, they should know the strengths and weaknesses of their employees. Make sure you know WHO your DJ will be by name and then talk to your assigned DJ as your special day gets closer. Watch out for words like “fun” and “good” as they are very subjective.

Always be as specific as possible regarding what you do and don’t want.

 

THE DJ FACTORY – DO YOU WANT TO BE JUST ANOTHER NUMBER?

Some companies will boast having anywhere from several to hundreds of DJs! You may not get much personal attention, and these companies have very little quality control. Their “intense training” consists of the trainee memorizing a script, then asking him or her to play music for an hour to see how he or/she interacts to an empty room. Their focus is so much on quantity that they are more concerned about hiring DJs to fill the empty slots even if they are not qualified. Working with the owner of a smaller company might be the better idea.

 

THE “BEST” DJs

Why would anyone EVER want anything less than the companies “best” DJ, because they cost less? Be very cautious of DJ services who package their DJs as “Superb” or “Deluxe”. Classifying some DJs as better or “more popular” than others is simply a tactic to have you pay more money for those DJs. Don’t be suckered into their idea or definition of what is “good” – it may be drastically different that yours. Conversely, if only a handful of their DJs are labeled as “Superb”, just what does that say about the remaining ones? To avoid a bait and switch – get these names in advance and specific references for those DJs.

 

IPODS AT WEDDINGS

As is often the case in society, some things or ideas become trendy with little thought to practical implementation. Today, the trendy topic is DIY receptions by using an Ipod and a rented sound system instead of a professional wedding entertainer, the DJ. This idea is fraught with peril, because a great event is more than simply gear and music. It is the talent that a qualified professional brings to the event that matters most. It is what allows for a smooth flow to the event, with no embarrassing surprises. A Professional DJ provides you with confidence that your event will flow smoothly and will be an event that you, your family and guests will never forget, instead of one they would like to. In order to show you the effects of using an Ipod, we decided to let video tell the story. What you are about to see is real. It is video from an actual wedding where they chose to use an Ipod. The video is untouched other than to insert some dialogue slides from time to time. We hope that by it you will clearly see what happens when you gamble your event success on an Ipod.

 

BACKUP DJs AND BACKUP EQUIPMENT

Be sure you are comfortable with your DJ’s answer to the following question: “What if you are sick, injured, or an emergency comes up and you can’t make it to my event?”

 

When it comes to backup equipment, make sure that they bring this along with them. Redundant systems mean that if there is a failure, your event will not be adversely affected. Remember, your big day is not a dress rehearsal, if something goes wrong and there’s not backup equipment on site you can’t go back and do it over again.

 

DRINKING ALCOHOL – WHAT IS YOUR COMPANY POLICY?

Be sure to ask the company if they have a policy in place regarding drinking alcohol on the job. This can be a legitimate concern. A professional DJ WILL NOT drink on the job.

 

WHEN TO RESERVE DJ SERVICES

Although it is never too early to reserve a DJ for your wedding, there are recommended time frames in which to do so. Keep in mind, the peak months sell out the quickest; so don’t be left stranded. Gather all your information well in advance of your wedding day in order to make the most informed decision. The following are guidelines as to when to reserve your DJ.

    April, May, June, July, October, November, December – 8-12 months in advance

    March, September – 6-8 months in advance

    August, January, February – 4–6 months in advance

     

     

    RELIABLE FULL-TIME COMPANY

    Just because a DJ advertises in the yellow pages, has a presence on the internet or is a member of the local Chamber of Commerce, does not necessarily mean they are well established. Most DJs start out as a one DJ company. Then, after several years in business, they expand and hire other DJs. DJ companies come and go every years. Especially with the recent bad economic times many established companies have failed. These tough economic times have also seen the startup of less-than-professional companies due to the fact that many look at DJ industry as an easy one to enter into. After all, all it takes is a couple of speakers a laptop computer and some illegally downloaded music right? WRONG!

     

    Here are some suggestions on what to look for and what to ask your prospective

    DJ before you make a decision to hire their services.

     

    Does he/she use professional equipment?

    There is a BIG difference between the home stereo equipment in your living room and the equipment a Professional Disc Jockey uses. A Mobile DJs equipment has to be able to stand the torture of going on the road every day and performing to the highest standards day in and day out. Make sure your DJs equipment is professionally and attractively cased. In addition be sure it is Professional enough to sound as good as possible for all your guests to enjoy.

     

    Does your DJ provide at WRITTEN contract?

    It is vital that you have ALL of the details of your event confirmed in writing! ALL terms of your agreement should be in writing to avoid possible conflicts at a later date.

     

    Will your DJ be suitably dressed for your occasion?

    It is important that your DJ be dressed appropriately for the type of event you are hosting. He or she must look the part by dressing formally for a formal affair like a wedding, semi-formally or in theme-type outfit for other type parties. Sneakers and T-shirt at a wedding simply will NOT do! Be sure to specify the type of attire you want your DJ to wear. There should be no upcharge for formal attire at a wedding.

     

    Is the DJ flexible enough to be the "entertainment" YOU want?
    If you want a DJ company that brings the dancers and the "circus" atmosphere to your reception, can this candidate deliver that? Or, if you want someone to be more formal and less "in-your-face," can the DJ tone his act down a bit. Find the DJ with the personality to match yours and to match the needs of your party. DO NOT hire a DJ by the size of his music library or by how much really "cool" equipment he has. Hire the one you feel most comfortable with. Sit and chat with a few until you find the one you like. Ask if he or she will be the one actually working your function! (Many times a company will send a salesman to sell you on hiring his DJ company, then you'll find a complete stranger at the function to perform.

    How does HE/SHE know what you want.......?)

     

    Does your DJ know the proper procedure and etiquette for your type of event,

    especially weddings?
    A Professional DJ will become heavily involved with the planning of your special day and will be prepared to handle all announcements and ceremonies involved with the reception. There should be at least one   major planning session a couple weeks before the wedding takes place with your DJ and all the important decision makers surrounding the events of the wedding.

     

    Does your DJ care enough to ask for your musical tastes and specific music selections ahead of time and will he/she play requests, particularly if they are suitable for dancing?
    A professional DJ is aware that he can not know the exact tastes of every client he works for. In a similar manner, he knows that songs that work for one party may not work for the very next one. He needs to be flexible enough to accept certain guidelines you set for YOUR wedding or event! There should be a planning session where you tell him what you would like to hear and what you would NOT like to hear. 
    A skilled professional will be able to take requests during the event, play them when appropriate and blend them in with other known songs to create a flow and a party atmosphere at any given moment during your event.

     

    Should your DJ provide you with a Music List or guide to assist you in planning?
    In a word, "Yes." Most will give you an abbreviated version to show the range and styles of music he/she carries. A DJ should take the time to consult with you about your tastes and styles of music, as well. By the same token, an experienced DJ knows what will and will not work, too. You should listen to his suggestions on grey areas of music programming. If you ask to have an all Rumba wedding, chances are good that a professional DJ will know it just won't work and you should probably listen to his reasoning in this case....

     

    What about over-time if your guests are having a great time

     toward the end of the contracted time?
    Your DJ should have discussed this with you in your planning session and should approach you within 1/2 hour of the scheduled end of the event to see if you want to go over. He should always suggest 1/2 hour overtime sessions rather than full hours

    because parties can sometimes break up quickly.

     

    When should I be expected to pay the DJ Company?
    All companies operate differently. Some expect payment in full prior to the event and some require it the day of. In no circumstances should the DJ have to wait until sometime after the day of the event to get paid. At the very latest, the DJ should be paid in full at the end of the event. He/she should discuss that with you at the first meeting or the 

    planning session prior to the event itself.

     

    Does Your DJ offer a Guarantee of his service?
    Do you REALLY know what you are getting and can you measure it? Did the DJ do everything he promised he would do? Can he describe to you what to expect and then deliver? These are all important questions you need the answers to before booking your entertainment.

     

    Is this his full time career or his part time hobby?

    During the week, does he work on your event or at his "regular" job?

    Does he have the time to return your phone calls and e-mails promptly?

    This is the most common problem in the Disc Jockey industry. There are numerous Disc Jockeys who are billing themselves as "professionals" while they are working full-time in some other field. They don’t really have to care if they do an outstanding job or not, because they still have their   regular job to fall back on. One of the best ways to spot these "part-time professionals" is by looking at their prices. A full-time professional Disc Jockey (who isn’t overbooking and sub-contracting) cannot afford to cover his business expenses and make a livable wage for $400.00 - $500.00 per wedding reception. If the Disc Jockey tells you he is doing this full-time, but his prices don’t match, he is probably practicing overbooking and sub-contracting, in which case you’ll most likely wind up with a part-timer at your reception anyway. Another clear sign of a part-timer, is the Disc Jockey’s inability to return your calls promptly or meet with you during the day. Wedding Receptions and party planning require full-time attention!

     

    Will he meet with you in person to help you plan your reception?

    Is he willing to meet with you at your home or at the company office? Will he take the time to meet with you multiple times, if needed? Will he help you plan your reception to be exactly the way you want it to be?

    Watch out for DJ’s who tell you that you must do your meetings on the phone or you are asked to fill out the paperwork yourself and send it back with a signed contract and a check, before you even get to meet with a real person. Would you sign a contract for something as important as a wedding reception without face to face meeting? This practice is very common among companies that overbook and sub-contract because then you have no idea what your Disc Jockey even looks like,and so you'll be less likely to spot the bait and switch.

     

    Does he have company standards that govern his behavior?

    Can he provide you with a printed list of his company standards? If so, 

    do his standards meet or exceed your expectations? 

    Can he provide references that will confirm his adherence to these standards?

    Some Disc Jockeys are notorious for doing the most inappropriate things at wedding receptions. Things like helping themselves to the open bar, hitting on your Maid of Honor or playing a song by 2 Live Crew when your Grandma finally gets out to the dance floor. If they don’t have written standards for their behavior, then they are telling you that just about 

    anything can and will happen at your reception.

     

    What will he do at your reception/party that makes his service unique?

    Does he have creative ideas for customizing and personalizing your reception?

    Will he keep your guests’ attention where it belongs—on you?

    Will he incorporate your ideas with the personality and style you desire?

    Unfortunately, many people think that Disc Jockeys are a dime a dozen.

    And, based on the way most Disc Jockeys promote themselves and perform, this belief is very understandable. If you want your reception to be unique and memorable,

    then you should find a Disc Jockey who is unique and memorable as well.

    Each Disc Jockey has his own personality, skills and ideas, so take the time to find

    the person who will best meet your needs.

     

    Does he coordinate your entire reception for you?

    Does he have a checklist to ensure that your reception will flow smoothly?

    Is he willing to work with the other vendors and keep them informed?

    Will he get your permission before making any changes to your reception?

    Most Disc Jockeys will tell you they coordinate the events at your reception, but the true test is asking them for the checklist they keep at each event to make sure everything is in place and all the events will flow   together smoothly. If they don’t have a checklist prepared, then they aren’t really prepared to coordinate your reception events. Whether the Disc Jockey wants to coordinate or not, when things go wrong, he is the first person everybody looks to for direction, answers, and for someone to blame.

    Disc Jockeys already have the responsibility, so they should act accordingly.

     

     

    Does he have a wide base of entertainment experience to draw from?

    What is his/her entertainment background?

    What is he/she currently doing to improve his entertainment skills?

    Is his/her entertainment experience limited to just disc jockey work?

    In order to provide the best quality entertainment possible, each Disc Jockey should be actively seeking to improve and broaden their entertainment capabilities. Most Disc Jockeys aren’t fulfilling this important     detail because they fall into categories #1 and #2, and therefore, don’t really care about improving their services. People tend to become what they are committed to becoming. The same is true for Disc Jockeys.

     

    Does he have the skills to deliver announcements that are clear and direct?

    Does he/she have any public speaking experience outside of disc jockey work?

    Does he/she have any speech and/or vocal training?

    Are his/her announcements direct and to the point?

    If you’ve ever seen someone try to get a crowd’s attention without the proper vocal skills, then we need not say more. Or when they do open their mouths, they don’t know what to say. Words like "uh" and "um" get used too much and then your guests are left asking each other, "What did he just say?" The person you choose as your Disc Jockey will be your spokesperson representing you to your guests.

     

    In closing, for those of you that may have skimmed through the content above. The most important thing I can convey to you as I stated a few times above is that your wedding day is not a dress rehearsal, it's not a movie where the director says "cut" let's do that scene again. Once the damage has been done, it's too late. Whichever entertainment option you decide upon, Please Choose Wisely.

     

     

    Some Interesting Wedding Statistics

    *AFTER THE VOWS...

      72% of all brides say they would have spent more time choosing their reception entertainment.

      • Almost 100% say they would have spent more of their budget on the entertainment.
      •  
      • During wedding planning, Brides say their highest priority is their attire, followed by the reception site and caterer - reception entertainment is among the least of their priorities.
      •  
      • Within one week after their reception, 78% of Brides say they would have made the entertainment their highest priority!
      •  
      • When asked 81% of guests say the thing they remember most about a wedding is the entertainment.
         
      • 65% of all couples that chose a band to entertain at their wedding, said, if they had it to do over again, they would have chosen a disc jockey.